Drupal– Advertising Proposal

Drupal is an open-source content management framework designed for developing websites, simple and complex. There is also the desktop software Drupal CMS which Drupal works with varied clientele like IBM, Georgia.gov, The Weather Channel, NASDAQ, and Wendy’s.

Drupal expressed their goal was to create a detailed IMC plan to target their underdeveloped share in the higher education market. To look for broader perspectives on the market they were accepting outsourced proposals.

Drupal reached out to my university for student recruitment and collaboration, and my team stepped in to create an advertising RFP that would grow brand awareness, generate new leads, and increase market share within higher education institutions.

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Marketing Channels

• Social Media (Facebook)
• Paid Advertising
• Live Events

The marketing channels we determined would be the best for this campaign were Facebook posts, paid advertisements in higher education magazines, trade show attendance, and guest appearances on podcasts.

Facebook

Advertisements

Trade Shows

Podcasts

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Results

Through our detailed and data-driven advertising proposal, we